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Guides

What we tell clients before they sign anything.

Written by the engineers who run the infrastructure, for business owners who have to make hosting decisions without being engineers. No jargon without a definition, no recommendation without a reason.

Coming next

In progress.

Guides we are writing now, in the order clients ask for them. Email contact@ad-men.org if you want one prioritised.

Email

SPF, DKIM and DMARC without the acronyms

Why your invoices land in spam and the four DNS records that fix it.

Backups

A backup you have never restored is a rumour

Retention, off-site, encryption and the restore drill that catches silent failures.

Migration

How to move hosts with zero downtime

TTLs, parallel environments and the cut-over sequence we use on every migration.

Performance

Core Web Vitals for people who sell things

Which three numbers matter, how hosting affects each one, and what to ask your provider.

Rather have someone just handle it?

Everything in these guides is what our plans do for you, on a schedule, with a report.